case study
Kleva
Founding Team & Head of Product · 2025 – 2026
Voice AIProductFintechAnalytics
Context
Kleva is a voice AI collections platform serving LATAM fintechs. As part of the founding team in a strategic product role (2025 – 2026), I set product direction, shaped the analytics and instrumentation framework, and oversaw enterprise customer engagements while the operating team handled day-to-day execution.
What I did
- Defined the product roadmap spanning campaign management, agent configuration, call flows, and analytics.
- Authored the canonical functional documentation across 240+ Linear issues (published in Notion).
- Designed the KAMS middleware proposal for managing Retell and LiveKit agents at scale, and the PostHog instrumentation spec covering 14 custom events.
- Oversaw enterprise engagements with DirecTV, Banco de Guayaquil, and MercadoLibre.
Outcomes
- Part of the team that closed a $1.55M seed round led by Wollef Ventures at an $8M valuation.