About

I am a product and technology operator working at the intersection of product development, data platforms, and artificial intelligence.

My work focuses on building systems that move from concept to production in complex environments where engineering, product strategy, and operations must align.

I have led product and delivery organizations, built AI-driven systems, and helped companies scale digital platforms across both software and hardware products.

My background includes scaling SweatWorks to $20M revenue, leading AI initiatives at Verusen, and founding Ataraxy, a digital product agency later acquired by White Pearl Technology Group.

I write and speak about product organizations, AI transformation, and the philosophy of technology.

The arc

I started in the early Montevideo startup scene — the kind where you learn everything because there's no one else to do it. From there I moved to OLPC and Plan Ceibal, coordinating technology deployments that put laptops in the hands of every child in Uruguay. That work taught me what happens when ambition meets logistics at national scale.

Then DIRECTV Latin America, where I learned how large enterprises actually move (slowly, unless someone pushes). After that, SweatWorks — where the real operating education happened. I joined when we were 35 people and left when we were 150. As COO, I ran delivery and operations for clients like Nike, Equinox, and SoulCycle, building the machine that shipped connected fitness products. IoT hardware, mobile apps, backend systems, content platforms — all of it, all at once.

After SweatWorks, I moved into AI. At Verusen, I led AI explainability, technical operations, and SOC 2 readiness for a supply chain intelligence platform. Enterprise AI is a different animal — the technology is only half the problem. The other half is getting organizations to trust it and integrate it into how they actually work.

In 2022, I founded Ataraxy Digital — a consultancy built on a simple thesis: most product organizations don't need more process, they need better delivery. We were acquired at 50% by Worldwide Property Trading Group (Nasdaq First North: WPTG), and later merged with Sidetool to expand what we could do.

Today I run multiple engagements simultaneously: CEO at Ataraxy-Sidetool, Portfolio Delivery Lead at Service Management Group, operations at Kleva, and guest lecturer at Universidad Católica Argentina where I teach Strategic AI.

The book

I wrote Manual of Digital Ataraxy: Unshaken Amid the Scrum Circus — a book about surviving modern product management without losing your mind or your standards. It's equal parts operational manual and philosophical argument against the cargo cult of process for process's sake.

Credentials

Forbes Tech Council member. Harvard Business Analytics Program. PMP certified. None of which matters as much as the work itself, but the work doesn't fit on a badge.

The rest

I read across philosophy, poetry, and politics — Borges, Vilariño, Pizarnik, Sadin. I think in Spanish and English, sometimes in the same sentence. I'm based in Montevideo, Uruguay, which is a good place to think clearly and ship work without the noise.