product and delivery leadership across software, data, and ai.
nearly 20 years building product organizations, data platforms, and ai systems. today, splitting time between active engagements and a founder portfolio.
What I work on
Product Systems
- product operating models
- roadmap and product strategy
- product–engineering alignment
- delivery at scale
Data and AI Platforms
- data platform architecture
- AI productization
- explainable AI systems
- enterprise data strategy
Complex Digital Products
- AI-enabled applications
- software and hardware systems
- large-scale platform migrations
- product transformation initiatives
Selected Work
A selection of current engagements and my founder portfolio. Today I split time between active clients and companies I founded or help lead.
Founded Ataraxy as a digital product agency in 2023. The process management framework I built became the differentiator behind the partial acquisition by White Pearl Technology Group, the publicly listed Swedish technology holding. Today the focus is building AI agents and delivering advisory and consulting services for companies across Latin America, Europe, and the United States. As founder and CEO I set strategic direction while a leadership team runs day-to-day operations.
Q CELLS North America
Direct engagement with one of the largest solar manufacturers operating in North America. Scope is process optimization and AI implementation — diagnosing delivery and operational gaps across the North American business, designing corrective interventions, and identifying AI implementations to support manufacturing, operations, and back-office workflows.
case study →Lead delivery on data platform modernization, reporting directly to leadership. Manage the transition from Databricks to Snowflake, historical data loads, and the restructuring of pipelines and SDLC processes. Built and deployed an internal Jira dashboard on Vercel using Next.js and the live Jira API. Manage sprint planning, DevOps backlog, and DC EMS Platform standup priorities.
Deliver the executive course "Strategic AI: Approach and Impact on Business" at the Pontificia Universidad Católica Argentina, focused on the practical application of generative AI in business. Designed the curriculum, case studies, and applied exercises. Format: four virtual synchronous sessions, sixteen hours total.
Following the partial acquisition, Ataraxy operated as a joint venture with White Pearl Technology Group, and a part of the operation later merged with Sidetool. As CEO with a board seat, I set strategic direction while a leadership team ran day-to-day operations across LATAM and the US. This chapter concluded in June 2026.
Voice AI collections platform serving LATAM fintechs. As part of the founding team in a strategic product role, I set product direction, shaped the analytics and instrumentation framework, and oversaw enterprise customer engagements while the operating team handled day-to-day execution. Part of the team that closed a $1.55M seed round led by Wollef Ventures at an $8M valuation. Defined the product roadmap spanning campaign management, agent configuration, call flows, and analytics; authored the canonical functional documentation across 240+ Linear issues (published in Notion); designed the KAMS middleware proposal for managing Retell and LiveKit agents at scale and the PostHog instrumentation spec covering 14 custom events. Oversaw enterprise engagements with DirecTV, Banco de Guayaquil, and MercadoLibre.
case study →About
product & technology operator
coo, sweatworks · dir. of ai delivery, verusen
inc 5000 (3 yrs) · forbes technology council
product · data platforms · artificial intelligence
I am a product and technology operator working at the intersection of product development, data platforms, and artificial intelligence.
Today I operate as a product and delivery leader, splitting time between active client engagements (Q CELLS North America, SMG) and a founder portfolio that includes Ataraxy/Sidetool, partially acquired by White Pearl Technology Group, and Kleva, a voice AI collections platform serving LATAM fintechs.
Earlier tenure: COO at SweatWorks (under $100K to $20M, Inc 5000 three years running) and Director of AI Delivery and Technical Operations at Verusen, where I led AI explainability productization and SOC 2 Type II readiness.
I do my best work inside complex or stalled situations: diagnosing what is actually broken, structuring the response, and seeing it through. Loyalty is to outcomes, not to org charts.
I write and speak about product organizations, AI transformation, and the philosophy of technology.
press mentions
operator skills
operator-skills: 28 claude skills for product, delivery, analysis, ops, and comms. bilingual, MIT licensed, with a linter and an llm judge.
Writing
I write about product development, artificial intelligence, and the philosophy of technology. My work explores how ideas shape the systems we build.
the model is not for youLinkedIn · 2026-06aligning without discussing is imposingLinkedIn · 2026-05aggregate employment holds up, first jobs don'tLinkedIn · 2026-05consultation
if you are working on something complex, let’s talk.
- building AI-enabled products
- scaling a product organization
- modernizing a data platform
- or turning complex technical ideas into shipping systems